all right, "don jon's addiction." > > relativity picked this up for $4 million. they actually made a deal to get it out there in theaters, like a $25-million commitment for prints and advertising and whatnot. kind of a very interesting choice, because it is joseph gordon- levitt's directorial debut, and it is a film about pornography addiction. and it's a comedy. it's not a serious movie. but i heard kind of mixed things about it, so, we'll see if- they had all the stars in the world last weekend with "movie 43," and they could barely open it to $5 million. so, good luck to them with that. > and the weinsteins picked up a film, "fruitvale." > > yeah, this is a film, it was the big audience winner and got the big prize at sundance this year. they picked it up for $2.5 million. i am sure they are probably going to try and make some awards buzz out of it. it doesn't have a big cast. michael b. jordan from "friday night lights," and octavia spencer from "the help" is also very good. it is a very good movie that you are going to hear more about later in the year, but